A trade-off to using high degree of graphics

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Reference no: EM132177563

1. A trade-off to using a high degree of graphics on a Web site is the ________.

increased downloading time for graphics-intensive sites

need for high-speed modems to download the graphics

need to constantly reconfigure the graphics

larger size of the Web site

2. A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery, the wrong items being delivered, or items arriving in defective condition due to being damaged in transit. These complaints concern which direct marketing strategy?

order fulfillment

customer response

customer contact

measuring results

3. A major advantage of omnichannel retailing is the ability of consumers to ________.

receive discounts based on direct marketers' lower costs

examine products prior to purchase

receive merchandise several days after placing an order

use multiple channels and devices in their purchase journey

Reference no: EM132177563

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