Reference no: EM132177563
1. A trade-off to using a high degree of graphics on a Web site is the ________.
increased downloading time for graphics-intensive sites
need for high-speed modems to download the graphics
need to constantly reconfigure the graphics
larger size of the Web site
2. A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery, the wrong items being delivered, or items arriving in defective condition due to being damaged in transit. These complaints concern which direct marketing strategy?
order fulfillment
customer response
customer contact
measuring results
3. A major advantage of omnichannel retailing is the ability of consumers to ________.
receive discounts based on direct marketers' lower costs
examine products prior to purchase
receive merchandise several days after placing an order
use multiple channels and devices in their purchase journey