A strategy for using youtube as a vehicle to communicate

Reference no: EM131847663

JetBlue on YouTube JetBlue took an unusual and interesting CRM approach by using YouTube to apologize to its customers. JetBlue's founder and CEO, David Neeleman, apologized to its customers via YouTube after a very, very bad week for the airline: 1,100 flights canceled due to snow storms and thousands of irate passengers. Neeleman's unpolished, earnest delivery makes this apology worth accepting.

But then again, we were not stuck on a tarmac for eight hours. With all of the new advances in technology and the many ways to reach customers, do you think using YouTube is a smart approach? What else could JetBlue do to help gain back its customer's trust?

PROJECT FOCUS You are the founder and CEO of GoodDog, a large pet food manufacturing company.

Recently, at least 16 pet deaths have been tied to tainted pet food, fortunately not by your company.

A recall of potentially deadly pet food has dog and cat owners studying their animals for even the slightest hint of illness and swamping veterinarians nationwide with calls about symptoms both real and imagined.

Create a strategy for using YouTube as a vehicle to communicate with your customers as they fear for their pet's lives.

Be sure to highlight the pros and cons of using YouTube as a customer communication vehicle.

Are there any other new technologies you could use as a customer communication vehicle that would be more effective than YouTube?

Reference no: EM131847663

Questions Cloud

Write a one-page guide to help user of your computer system : Write a one-page guide to help a user of your computer system select one of our sorting algorithms according to the desired application.

Analysis of antagonist potency in tissue : Below are the results of stimulating an isolated rat ileum (part of the small intestine) with an agonist. The agonist's molar concentrations

How will customer relationships be different in a world : How will customer relationships be different in a virtual world? What is your strategy for managing customer relationships in this new virtual environment?

Discuss the advantages of designing general sorting function : Discuss the advantages and disadvantages of designing a general sorting function as a hybrid between quicksort and Shell sort.

A strategy for using youtube as a vehicle to communicate : Create a strategy for using YouTube as a vehicle to communicate with your customers as they fear for their pet's lives.

Why is assessment of gentamicin levels necessary : A nurse has informed the laboratory technician that a patients gentamicin has finish infusing and the technician will soon draw blood sample

Design function that will delete the entry with largest key : Design a function that will delete the entry with the largest key (the root) from the top of the heap and restore heap properties of resulting, smaller list.

Create a strategy to revamp the customer service center : Create a strategy to revamp the customer service center at Creative and get the company back on track.

What is the history of the drug amoxicillin : What is the history of the drug amoxicillin? What diseases does amoxicillin treat?

User Account

All Pages