User Account

All Pages

A small independent bookstore in a large city

Assignment Help Finance Basics
Reference no: EM13973616

Assume you own a small independent bookstore in a large city. You face heavy competition from such chains as Barnes and Noble and from online stores such as Amazon.com.

Your clientele is more upscale, educated and intellectual than the customers of most of your competition. You want to build a sales staff and develop a sales program to encourage your clientele to become loyal customers.

You also want to develop a B2B program by selling books and periodicals to the local university's book store and library.

Consider the following:

  • Identify the marketing tools and processes that would help to build your business, for both B2C and B2B.
  • What type of advertising would prove beneficial?
  • What sales promotions might prove useful to building your customer base and your sales?
  • What sort of sales staff would you need for B2B and B2C?
  • What type of sales management would you need?
  • How would you recruit, train, motivate and compensate your sales staff and manager(s)?

Reference no: EM13973616

Questions Cloud

Write one page proposal on gambling : Write one page proposal on Gambling. The proposal needs some imformation of interview. I need you to help me make up an interview.
Characteristics of eastern civilization : The following topic(s) will demonstrate what the discussion is about, but feel free to branch off or expand on the topics. In addition to this discussion, you will be asked to craft a 150 word reflection on what you have learned through this conve..
If the current market price of security d costs $18 : If the current market price of Security D costs $18, but the no-arbitrage price of Security D is $17.40,  is there an arbitrage opportunity? What are the details of my trade?
Competitiors coke and pepsi affected the industry''s profits : How has the competitions between coke and Pepsi affected the industry's profits? (hint; summarize five forces for CSDs)
A small independent bookstore in a large city : Assume you own a small independent bookstore in a large city. You face heavy competition from such chains as Barnes and Noble and from online stores such as Amazon.com.
Discuss changes you would like to make in allocating time : Discuss any changes you would like to make in allocating your time. Elaborate on how these changes might make you a more effective leader.
How high does the combination rise after the collision : A 0.032 kg bullet is fired vertically at 120 m/s into a 0.13 kg baseball that is initially at rest. How high does the combination rise after the collision, assuming the bullet embeds itself in the ball? The acceleration due to gravity is 9.8 m/s 2..
Interpret the trends of the three macroeconomic variables : Fourth, based on the trends of the three macroeconomic variables, it assesses how the trends will impact the supply and demand of Tylenol. Include all calculations in an Excel file.
Find the tension in the string : A 0.104 kg rock is attached to a 1.92 m long string and swung in a horizontal circle at a speed of 27.9 m/s. Find the tension in the string. Neglect the effect of gravity.

Reviews

Write a Review

Finance Basics Questions & Answers

  On 01032002 an investor buys 1 million us t-bill with

on 01032002 an investor buys 1 million us t-bill with maturity date 06272002 and discount yield 1.76 on the settlement

  What is the maximum amount of dividends

what is the maximum amount of dividends PER SHARE that the firm could pay? In terms of cash availability, what is the maximum amount of dividends PER SHARE the firm could pay?

  Calculate the annual dollar fees paid by client 1 which has

cmd asset management has the following fee structure for clients in its equity fund1.00 of first 5 million invested0.75

  Calculate the annual macrs depreciation for a 20000 truck

calculate the annual macrs depreciation for a 20000 truck that qualifies as a 5-year macrs asset. the truck is

  What is the aa curve

What is the AA curve? Why does it have a negative slope? What factors cause it to shift?

  Find the bond''s value when interest is paid semi-annually

Bond valuation: Lahey Industries has outstanding a $1,000 par-value bond with an 8% coupon interest rate. The bond has 12 years remaining to its maturity date.

  A project lost one third of its value the first year then

a project lost one third of its value the first year then gained fifty percent of its value then lost two thirds of its

  Pierce furnishings generated 20 million in sales during

pierce furnishings generated 2.0 million in sales during 2002and its year-end total assets were 1.5 million. also at

  Which of these two bonds should the investor select

Which of these two bonds should the investor select? Why?

  What is the percentage price change of these bonds

what is the percentage price change of these bonds? what if rates suddenly fall by 2% instead? what does this problem tell you aout the interest rate risk of lower coupon bonds?

  Describe some alternative measures firm overall performance

Describe some alternative measures of a firm's overall performance. What are their advantages and disadvantages? In each case discuss what benchmarks you might use to judge whether performance is satisfactory in 200+ words. Cite sources in APA for..

  Which one of these is most apt to be a fixed cost

Which one of these is most apt to be a fixed cost? raw materials manufacturing wages management bonuses office salaries shipping and freight check my work.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd