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This assessment requires students to adopt the position of marketing consultants and conduct a service firm audit for a local business.
Students are to apply Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement.
The aim is to conduct an in-depth investigation and analysis of the organisation's service marketing mix (7 P's) highlighting areas that it excels in (i.e., compared to its key competitors) and areas that may need improvement.
Where applicable, you are to provide appropriate recommendations. It is very important that you do not confuse customer service with services marketing
TO EXPERTSMIND EXPERT:
This is a Group Assignment. We decided to work on AAMI (Australian Associated Motor Insurers Limited) and I just need to collaborate with 3 parts of the report. These are as follows:
Business Industry (Service Product):
External Environment (PESTEL):
Verified Expert
A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.
This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".
Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices
Monitor and review the performance of members of a team.
Differences between scientific research and some informal research
Dilmah Ceylon Tea: Market Development in Australia.
Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..
Market Research Report
Marketing Plan- Designing a lunchbox menu for Children
Case study:Moet Hennessy Louis Vuitton
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