A search engine and web portal in china

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In 2005, Yahoo! paid $1 billion for a 40 percent interest in Alibaba.com. Yahoo! was interested in the company's Taobao.com auction site because Yahoo! had not been as successful as it would have liked in developing its own Chinese auction site. However, Yahoo! was also interested in using Alibaba.com's strong reputation in China to help it compete with Baidu.com, the top Chinese search engine site. In about 200 words, describe the ways in which Alabama. com's reputation could help Yahoo! compete more effectively as a search engine and Web portal in China.

Reference no: EM131135834

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