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Topic: A report on Godiva's Business strategy for chocolate Industry
Word limit: 2500 Referencing: Harvard Times new roman, 12 fonts double spacing
You are a marketing consultant to Godiva Company. Given the changes in the market and the strategy, advice the company on the following topics: 1. Examine the Segmentation-targeting-positioning strategies 2. Examine Marketing Mix strategies for the company.
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Conclusion: Marketing mix analysis is a basis step for effective marketing strategy. The organization’s success and longevity depends on the marketing mix analysis. From the above marketing mix strategies, it is concluded that Godiva Gems utilized the best marketing mix strategies to make its brand popular. The Company repositioned its premium and luxury brand to the fast and casual brand. So, their customers are increasing. The Company also changed its marketing strategies like product, price, place and promotion that generated the demand for their new products in the long term. The Company should utilize the e-marketing mix strategies to sell their new products both locally and globally.
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