A reinforcement strategy to help p&g product

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Reference no: EM1332196

Since many of P&G's consumer products are products used every day to satisfy customer needs, the company advertises frequently. However, the cost of advertising has increased dramatically over the years and P&G is concerned about the potential for copy wear-out and customer irritation due to overexposure. Propose a reinforcement strategy to help P&G maintain a desired level of awareness that is cost efficient and effective.

Reference no: EM1332196

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