A question that contains elements of social desirability

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The wrong way and the right way. For each of the following survey question problems develop your own example question that is flawed and then offer the corrected version of the same question.

A double barreled question

A question with overlapping numeric values or ranges

A question that contains elements of social desirability

A question that is negatively worded

A question with unbalanced response options (such as seen in the 4 Marketing Research Mistakes to Avoid).

Reference no: EM13845326

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