A product mix refers, A product mix refers to

A product mix refers

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Reference no: EM131797616

1. A product mix refers to

a) all of the different product lines offered by an organization.

b) the variations within a product class.

c) a specific product SKU that has a unique brand, size, or price.

d) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

e) the entire product category or industry.

2. At? Chemetron, all the accounting people share one large work? area; all the quality control people are housed in a large office next to the production? floor; and maintenance has its own space at the back of the building. Chemetron is using? ________.

A. product specialization B. functional departmentalization C. departmental specialization D. process departmentalization

Reference no: EM131797616

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