A process of cleaning their database information

Assignment Help Management Information Sys

Reference no: EM131311509

In spite of the need for "clean" information, many organizations have databases with duplicate records for you. You've probably experienced the consequences of this by receiving two identical pieces of junk mail from the same company.

One record in the database may have your middle initial while the other doesn't, or there is some other type of minor discrepancy. Why would some organizations intentionally not go through a process of cleaning their database information?

Reference no: EM131311509

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