Reference no: EM132165205
ToolsCorp Corporation is a fictitious company that does not exist anywhere. For this assignment, it is in Tennessee. Tools Corp builds power tools, lawn mowers, lawn furniture, microwaves, and ranges.
All products are manufactured locally and sold through large retailers that place sales papers inserted in every Wednesday and Sunday paper.
Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.
As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation.
The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace. You are responsible for providing the following:
A preliminary market analysis
Research market analysis, find one for a manufacturing firm going global to Europe with a similar involvement and tailor it to ToolsCorp specifications; remember, this is just a preliminary market analysis, not a formal one, but you must at least analyze the country or region of the globe intended for expansion, the type of involvement in that country or region, which products would best suit target market, the economic and socio-cultural specifics of that area, etc.
The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each timeframe (three strategic proposals in all) complete with implementation plans, potential ramifications, and feedback mechanisms
There are three full strategies required, they should build upon each other-e.g., one-year to open the manufacturing facility and begin production and meet production quotas in the host country, five-year to open retail stores and meet sale quotas in the host country, ten-year to expand to other host countries for manufacturing, production and sales:
Strategy name
Strategy description (brief clarification)
Implementation (how to achieve objectives)
Strategy name
Strategy description
Implementation
Ramification
Pros and cons (in the required format per SWOT and Strategy file)
Evaluation
Proactive mechanism (repeated format for each mechanism)
Qualitative measures (keyword, explanation, at least X3)
Quantitative measures (keyword, explanation, at least X3)
Proactive mechanism (repeated format for each mechanism)
Qualitative measures (keyword, explanation, at least X3)
Quantitative measures (keyword, explanation, at least X3)
Reactive mechanism (repeated format for each mechanism)
Qualitative measures (keyword, explanation, at least X3)
Quantitative measures (keyword, explanation, at least X3)
Reactive mechanism (repeated format for each mechanism)
Qualitative measures (keyword, explanation, at least X3)
Quantitative measures (keyword, explanation, at least X3)
APA Format
References