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A-pick a company of your choice it may be existing business

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Reference no: EM13477172

A-Pick a company of your choice, it might be an existing business, or even a businesswhich youare thinking of opening it after your graduation from this program.B- Using this points if should use (competitive Intelligence), prepare a profile of the competitive environment

• The industry structure

• The number of competitors

• Competitor product and service offerings

• Competitor market share, gross sales and profits

• Potential for competitor growth

• Company advantages and disadvantages

• Competitor marketing, pricing and distribution

• Competitors' technological situation

• Competitive barriers to market entry and exit

• Impact of industry regulations

• Potential competitors

• Competitor attitudes towards new competition

• Indirect competition

Reference no: EM13477172

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