A pharmaceutical manufacturer shadowed sales representatives

Assignment Help Business Management

Reference no: EM1374220

A pharmaceutical manufacturer shadowed sales representatives in the field to observe some 150 interactions between sales reps as well as physicians and support staff. They watched sales reps tactic the doctors, how they got everywhere their gatekeepers how they carried their brands messages, and so forth. These explanations led to improvements in training new reps. In what category of study would this study fall? Offer advantages and disadvantages of this category of research. What would be the subsequent step in the marketing research process?

Reference no: EM1374220

Questions Cloud

Nstances of business strategy include taking customers : Instances of business strategy include all the following EXCEPT and Grow its business by moving into new markets and taking customers from competitors

Describe the effects of an unmotivated workforce on company : Describe the effects of an unmotivated workforce on a company. Explain how does Tesco benefit from ensuring that its workforce is motivated.

Evaluate the inventory turnover ratio for 2010 : Evaluate the inventory turnover ratio for 2010 using the LIFO and FIFO cost-flow assumption methods. Describe why the costs assigned to inventory under LIFO at the end of 2009 and 2010 are so much less than they are underFIFO.

Should c-spec use this machine to produce this part : After a trial run on this machine, C-Spec has decided that the machine has a sample mean of 4.001 inches with a standard deviation of 0.002 inch. Should C-Spec use this machine to produce this part. Why.

A pharmaceutical manufacturer shadowed sales representatives : A pharmaceutical manufacturer shadowed sales representatives in the field to observe some 150 interactions between sales reps as well as physicians and support staff.

Measure the income of a business enterprise : Describe the factors to be considered in determining when revenue should be recognized in measuring the income of a business enterprise and describe the accounting alternatives that Bonanza Trading Stamps, Inc. could consider for the recognition o..

Some modes or approaches for entry for international arena : Some modes or approaches for entry for international arena are exporting, licensing, franchising, strategic alliance, joint venture as well as wholly owned subsidiary.

Explain how much should the company buy each time : The item costs $50 when purchased in quantities less than 100 and $48 for 100 or more. Ordering cost are $40 and the carrying cost is 25 percent. Explain how much should the company buy each time an order is placed.

Effect of the capital inflow on the average wage paid : In 1980s, 1990s, and the 1st decade of the 21st century, the US experienced a significant inflow of capital from abroad. Use a diagram of the United States capital market, demonstrate the effect of this inflow on rental price of capital in the US and..

User Account

All Pages