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A pestle analysis can be a useful tool for a company that

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Reference no: EM132831637 , Length: 500 Words

Question One

A PESTLE analysis can be a useful tool for a company that wishes to better understand its external environment. Based on the article provided, discuss what Starbucks may learn from this PESTLE analysis, and whether the PESTLE analysis is a useful tool for organisations to use when undertaking strategic planning. 

Question Two

Having reviewed the PESTLE analysis undertaken for Starbucks in the above article, you should undertake a PESTLE analysis for another company of your own choice. You should include a brief description of the company and indicate how this PESTLE analysis may help the company to develop its strategy in the future.

Reference no: EM132831637

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