A marketing study that determined the company

Reference no: EM131125488

McGilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $900 per set and have a variable cost of $500 per set. The company has spent $188,000 for a marketing study that determined the company will sell 94,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 21,000 sets of its high-priced clubs. The high-priced clubs sell at $1,400 and have variable costs of $900.

Reference no: EM131125488

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