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Product innovation and marketing are the only enduring competitive advantage companies can use to survive and thrive in the marketplace. In the next seven weeks, you are going to participate in designing and writing a marketing plan for a product or service of your choosing. Your active participation in this project is essential to building your understanding of marketing and secondly, you can use a well written marketing plan to show prospective employers a sample of your work.A marketing plan is a travel guide for the marketing activities of an organization for a specified future period of time. The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. Important questions to keep in mind as you design your plan are:1.Is the marketing idea valid?2.What is unique or distinctive about the product or service that separates it from substitutes and competitors?3.Does a viable market exist for the product or service?4.Are the financial projections sound?5.Is the management team competent?6.How will the investors/debtors get their money back with a return on their investment?In order to help you answer these questions and many others the course provides the following:
At the end of each chapter in your textbook, you will complete the Building Your Marketing Plan (BYMP) exercise and use this information as input into your plan.
while waterskiing at a cost of $10,000, on December 5, 2004 Nick underwent eye surgery at a cost of $5,000, and on January 5, 2005 Brent was treated for a broken leg at a cost of $2,000. How much will the insurer pay for each of these losses?
This is a risky project, so a WACC of 16.0% is to be used. If NPC chooses to wait a year before proceeding, what is the value of the timing option today?
One year from today you must make a payment of $6,000. To prepare for this payment, you plan to make 2 equal quarterly deposits, at the end of Quarters 1 and 2, in a bank that pays 5% nominal interest, compounded quarterly. How large must each of ..
1 the global economic crisis which was started in early 2006 and got worse in 2007 and 2008. the main cause of this
The Stock, Investment Amt, And Stocks Beta Coefficient are as follows:Stock A 160 Million 0.5; Stock B 120 Million 2.0; Stock C 80 Million 4.0; Stock D 80 Million 1.0; Stock E 60 Million 3.0.
How did the recession of 2007-2009 compare with other recessions since the Great Depression in terms of length?
Discuss the pros & cons of various sources of estimates of future earnings and dividend growth rates for a company.
If interest rates doubled to 12%, what would its present value be? Round your answer to the nearest cent.
The High Growth Company’s last dividend was $1.50. The dividend growth rate is expected to be constant at 30% for 3 years, after which dividends are expected to grow at a rate of 6% forever. If High Growth’s required return is 13%, what is the compan..
how much will you pay for the policy? Suppose Moe's told you the policy costs $120,000. At what interest rate would this be a fair deal?
Explain the direct and indirect method in quoting foreign currencies. Provide some examples.
The average exchange rates are expected to be 1.45 USD/CHF for the Swiss franc, and 1.18 USD/EUR for the Euro. What is the total expected USD value of cash inflows for Live Co?
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