A marketing manager interviewing

Reference no: EM13724384

Finance course. You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.

Pick any 3 firms to research. Based on Internet research on these companies, write a 1500-1750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:

* Describe your reasoning for identifying them as worthy of pursuing.
* Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
* Discuss the risk in pursuing each opportunity.
* Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?
* Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?
Your report must include a reference list. All research should be cited in the body of the paper.Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.

Reference no: EM13724384

Questions Cloud

What are the payments for a 20-year tradition mortgage : 1. What are the monthly payments for a 30-year traditional mortgage? What are the payments for a 20-year tradition mortgage? 2. Prepare an amortization table for the first six months of the traditional 30-year loan .How much of the first payment ..

What did the limbourg brothers produced for duke of berry : What did the Limbourg Brothers produced for the Duke of Berry? A Book of Hours, An altarpiece, A large fresco, A detailed woodcut.

Problem related to reading file and doing averege : First the program must read a text file (The user must be able to write the name of the text file) , the text file contains the following: the expenses the company is going to spend. Text file example: Keywords:, #best_project_ever, Expenses:, Equi..

Where should the company spend the $40 million : Corben Inc. has a successful brand with the name Crunz. The market size in which Crunz competes is $4 billion, and Crunz has generated sales of $400 million. It has a contribution margin of 30% and annual fixed costs of $20 million. Where should t..

A marketing manager interviewing : Finance course. You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities ..

Evaluate the article using economic concepts : Evaluate the article using Economic concepts - The essence of the story: Introduce the issue, who is interested in it and why.

Summarize the two podcasts you see : Write a 400-word posting, in which you briefly summarize the two podcasts you see on www.thestoryofstuff.com, and reflect on the messages given in the podcast

How does the beer act relate to industrialization : How does the Beer Act of 1830 relate to industrialization as discussed in lecture and by Misa? For example, you might mention class relationships, the impact on the work place, or the rate of production and trade controls.

What are the organization''s functional-level strategies : Briefly describe your organization's domain that is, the goods and services it produces and the customer groups it serves. What core competences give the organization a competitive advantage? What are the organization's functional-level strategies

User Account

All Pages