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A mailing of 100,000 pieces with a total promotion cost of $50,000 generated $180,000 net sales. The average order size was $60 and each order contributed $25 to promotion costs after paying for the cost of goods, fulfillment, and an overhead allocation. Calculate the following:
Calculate the following:
Calculate
Answer
Total Orders
Total Contribution
Total Profit
Profit as a Percentage of net sales
Response Percentage
Orders/Thousand
Promotion Cost/Thousand
Contribution/Thousand
Profit/Thousand
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