A magazine ad for geico car insurance shows the geico gecko

Reference no: EM13617699

1.Which of the following would be most helpful for predicting why a final consumer selects one of several similar brands?
A) population data
B) consumer spending patterns
C) behavioral science theories
D) consumer income
E) all would be equally helpful

2.A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, "Don't take high car insurance rates lying down." What primary economic need is being satisfied in this magazine ad?
A) Convenience
B) Improvement of earnings
C) Dependability in use
D) Economy of purchase

3.An application for the iPhone that includes voice directions for a built-in GPS system can be helpful in finding a motel that is "off the beaten track". What is the primary economic need being satisfied by this app?
A) Economy of purchase
B) Dependability in use
C) Efficiency in use
D) Convenience

4.The amount of income a family has left after paying taxes and paying for its necessities is called its ______________ income.
A) personal
B) discretionary
C) marginal
D) family
E) modified

5.____ is one of the psychological variables that affects a person's buying behavior.

A) Perception
B) Family
C) Social class
D) Reference groups
E) Convenience

6.Wants
A) are an effort to satisfy a drive
B) are more basic than needs.
C) are strong stimuli that encourage action to reduce a need.
D) are needs that are learned during a person's life.
E) remain the same during a person's life.

7.Marci Bello is status-oriented. When she buys clothing she only considers items with well-known "labels" that her friends will notice. This behavior illustrates
A) satisfying a need.
B) satisfying a want.
C) satisfying a belief.
D) the "economic buyer" model of buyer behavior.
E) All of these are equally good answers.

8.After working for 18 hours, Katrina arrived home exhausted and wanted to go straight to sleep. Katrina's need to sleep is a ______________ need.
A) psychological
B) social
C) physiological
D) behavioral
E) emotional

9.L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?
A) Social needs
B) Safety needs
C) Physiological needs
D) Personal needs

10.Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?A)B) C) D)
A) Social
B) Safety
C) Physiological
D) Personal

11.Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?
A) Personal needs.
B) Social needs.
C) Physiological needs.
D) Safety needs.
E) Behavioral needs.

12.The statement, "I like Southwest Air," is an example of a(n):
A) belief
B) intention
C) attitude
D) drive
E) none of these alternatives is correct

13.According to the text, social class in the U.S. is usually measured in terms of:
A) income.
B) occupation, education, and housing arrangements.
C) income, occupation, and education.
D) race, religion, and occupation.
E) income, occupation, and religion.

14.Natasha Talbott was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as:
A) an economic influence.
B) routinized decision-makers.
C) a social class.
D) a lifestyle group.
E) a reference group.

15.Ken Prescott has noticed several television commercials for BestYet--a new brand of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with BestYet. What stage in the adoption process has Ken reached?
A) evaluation
B) feedback
C) decision
D) interest
E) awareness

Reference no: EM13617699

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