Reference no: EM13552283

The ability to argue and present a business case is a key function of business development.
Apply the first 2 stages of the business case template as a participating member of a team whose mission is to make the case for sustainable innovation.
The focus of your team's business case is a primary industry firm or company in Australia or elsewhere.

Part 1 of the business case sets the foundation or argument in favour of a sustainable innovation.

Guidance with stage 1 (define the problem or need) and stage 2 (benefits and significance arising from innovation) is to take place during in-class discussion and workshop sessions.

Teams are to incorporate the principles of a personal sustainability project.
Content from Tidd & Bessant (2013) explains how innovation encompasses rationale, detail, situational or contextual data to progress from idea generation to commercialisation.
The personal sustainability component encompasses individual action steps that are (i) repeatable, (ii) inspirational, (iii) sustainable, and (iv) enjoyable (RISE).

Initial ideas expressed in class, will typically start with individuals (idea generation), but the involvement of others (the team) is also needed to realise the sustainable innovation, the business model, the measures (quantitative data & mathematical models), as well as shared insight and critical thinking (qualitative data).

Key steps:

Business Case Template (.docx)

The assessment criteria for the task comprise:

Problem or defined need for sustainable innovation (15%)
Benefits and significance of generated ideas (15%)
Idea generation and application of models (20%)
Business case components, concepts and theoretical treatment (20%)
Team formation and contribution (10%)
Written communication and referencing standards (20%)