A holistic view of brand-maritz comprehensive brand audit

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Reference no: EM133173942

According to the article, "A Holistic View of Brand - Maritz Comprehensive Brand Audit " Keith Chrzan .''

What was the research design for the brand audit of the White House Black Market brand? What 2 tables/measures/graphics presented by the authors do you believe were the most revealing/important for the head of marketing at White House Black Market to review/know? Why?

Reference no: EM133173942

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