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Aristotle lists three appeals for a persuasive message-ethos, logos and pathos. Ethos goes to speaker credibility, e.g. “A good man speaking honestly”. Logos is an appeal to reason and/or logic while Pathos deals in stirring the emotions of the audience. Recent communication theorists have added Mythos, an appeal to the shared values of the audience. When Martin Luther King tells his audience to “rise up and live out the true meaning of their creed”, he is employing a mythos appeal that embodies all that we say and believe about our country, especially when it comes to equality and rights pertaining to citizens. What relative merit to you place on each of these? Is one "better" or more effective than another? Are these appeals likely to exist on their own or would they be partnered for effectiveness? What other factors influence our willingness to be persuaded?
Executive Leadership and project management are necessary to deliver construction project success. Outline the "Benefits of Defining the Future" techniques with particular focus on the roles of communication and change as constants in the field of..
a manufacturer of oak barrels has factories in an area at the location coordinates provided in the following table.
Changing a corporate culture is very difficult. Imagine that you are asked by your chief executive to help move your firm toward the use of a triple-bottom-line accounting model in which environmental and social factors are given equal weight to fina..
I need help in completing an operational plan which is a part of a larger Subway business plan. I have attached a copy of the sections required
Tech Company is a medium-sized consumer electronics retailer. The company reported $155,000,000 in revenues for 2007 and $110,050,000 in Costs of Goods Sold (COGS). In the same year, Tech Co. held an average of $19,146,975in inventory. Inventory cost..
A business-to-business (B2B) company has fifty customers responsible for 80 percent of the company's revenue. All of the customers, including five local and state government agencies, require special face-to-face contacts. Evaluate the sales manageme..
Explain the relationship between “managing diversity and inclusion” and “diversity training.” Which is most effective? Why
What can you determine about the corporate culture from the fact that they waited this long to consider the development of an EPM system? Can a PMO accelerate the implementation process? Is it acceptable for the PMO to report to the chief information..
What is the Cooperative Strategy of creating a mobile application (mobile app) for current and prospective students at a university?
What is the total cost of the shipping plan that would be obtained by performing one more iteration of the stepping-stone method on this problem
Identify the connection and importance between performance management, job analysis and compensation.
CU, Incorporated (CUI), produces copper contacts that it uses in switches and relays. CUI needs to determine the order quantity, Q, to meet the annual demand at the lowest cost. The price of copper depends on the quantity ordered.
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