A global market segment and a national market segment

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1. What are the advantages and disadvantages of an opportunistic selection of international markets?

2. What are the differences between a global market segment and a national market segment? What are the marketing implications of these differences for a firm serving segments on a worldwide basis?

3. Discuss the possible implications that the firm's choice of geographic expansion strategy may have on the ability of a local marketing manager of a foreign subsidiary to develop and implement marketing programmes.

Reference no: EM131288260

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