A gap in perceptual map might represent

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Reference no: EM132098586

1. Zeke wants to buy a new pair of sunglasses that he can wear when driving. He has narrowed the brands he will consider down to Dragon Optical, Oakley, Abriko, and Zeal Optics. These 4 brands represent Zeke’s

a. Evaluative criteria grouping

b. Dissonance suppressors

c. Internal information set

d. Evoked set

e. Brand loyalty group

f. Brand switching matrix

2. A “gap” in a perceptual map might represent any of the following, except…

a. A potential market opportunity

b. A position already held by one of your competitors

c. A combination of features for which there is no significant market

d. A lack of complete data about the market

e. All of the above

f. None of the above

Reference no: EM132098586

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