A friend have just created a new laptop bag

Assignment Help Marketing Management

Reference no: EM13739338

Imagine that you and a friend have just created a new laptop bag that you believe is the most comfortable way to carry laptops and accessories. Your bag is made of premium durable materials, and uses a patented technology to hold the laptop snugly in place. You're considering four marketing channels to build awareness and sales for your unique product:

1. print ads in consumer magazines

2. personal selling to retail stores across the country

3. direct-response TV ads (infomercials)

4. display advertising across a number of websites

For each of the four methods listed above, list 1-2 pros and one con of using that channel for your new business. Then tell me which method or methods you would be most likely to select, and briefly explain why.

Reference no: EM13739338

Questions Cloud

What is 5+15 nunc egestas, augue at pellentesque laoreer : What is 5+15? Nunc egestas, augue at pellentesque laoreet, felis eros vehicula leo, at malesuada velit leo quis pede. Proin viverra, ligula sit amet ultrices semper, ligula arcu tristique sapien, a accumsan nisi mauris ac eros. Nam eget dui. Donec so..

State the quadratic formula : State the quadratic formula. Take your example from last week's completing the square, or pick a new quadratic equation, and solve it using the quadratic formula. Example: x^2-18x-4=0

Write the differential equation adapted to this situation : Uranium has a half life of 7x10^8 years appoximately. We know that its rate of desintegration is proportionnal to the actual quantity.During a nuclear accident,100 grams were released in the air (a) write the differential equation adapted to this sit..

In the future you may be asked to write a marketing plan : In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the ..

A friend have just created a new laptop bag : Imagine that you and a friend have just created a new laptop bag that you believe is the most comfortable way to carry laptops and accessories. Your bag is made of premium durable materials, and uses a patented technology to hold the laptop snugly in..

Mforge is a medium size company that has developed : MForge is a medium size company that has developed an innovative jackhammer drill that can be attached to a conventional compressed air motor but lasts for around 100 hours of use. It also speeds up the drilling process by about 25%. The novel spinni..

Academy uses, changing the way that people learn : How is technology like Twitter, Prezi, or screen capture, like Kahn Academy uses, changing the way that people learn? How you could use the concept of "flipping the classroom" in your workplace or classroom? Please be specific with your example.

Some gms feel room attendants must be able to speak fluently : Some GMs feel room attendants must be able to speak fluently the language of the majority of the hotel's guests to do their jobs effectively. They feel guest contact is an important role of the room attendant. Other GMs feel differently. Compare and ..

Discuss the importance of strategic case analysis : Discuss the importance of strategic case analysis and the five steps involved. This needs to be a min of 250 words and in APA Format. Please no Plagiarism and cite all references used.

User Account

All Pages