Reference no: EM13339743 , Length: 2000 Words
Content: The term assignment is on a flight reservation and management system, where students are required to establish an m-commerce site to take care of the core transaction for an airline flight reservation business.
Each student is free to choose an existing business model of any airline business to study and analyze thoroughly and build a creative m-commerce business site.
This site, at the minimum, should provide the core information related to the
a. Customer
b. Flight availability and reservations
c. Flight management (cancellations, add-on upgrades/downgrades)
The site should also provide security so that only the authenticated users will be able to access data.
The first phase of the assignment will be about analyzing the current business model being used. The second phase will be to decide on a strategy to integrate the above-mentioned core information into the business. Based on the analysis, students are required to develop a new Internet-based hotel room reservation and management system with professional user interface for their m-commerce site.
Assignment Grading: The assignment will correspond to 50% of the students overall grade.
, worth 50% of the overall assignment grade, will contain
E-Business Strategy
1. Select a Model: Find a business model you would like to use in your virtual company in order to expand your business into mobile commerce, B2B marketplace, and collaborative commerce. Why did you select this model? In which ways do you think this model will be of benefit to the company?
2. Developing Internet pages for mobile devices: Provide four reasons why commercial organizations should offer Mobile Internet content as well as regular PC-based Internet content. Which programming language do you think is more useful in the creation of Mobile Internet content? Provide a reasoned explanation for your choice of favored program language. Investigate and discuss how Mobile Internet content is hosted. Provide some examples of the associated software applications and programs necessary to provide dynamic Mobile Internet web sites.
3. IT Strategy: Develop an IT strategy and Mobile Internet pages for your chosen company, taking the expansion into mobile commerce, B2B marketplace and collaborative commerce into consideration. Develop a cost estimate for it. How much budget do you need for it? Is it affordable? What is the security you can show your creditors to pay it off? What is the time required to implement that infrastructure?
4. Implementation Strategy & Comparison: How are you going to implement your new business plan in these three new areas? What are the main differences between the old and new plans? What are the newly introduced challenges and risks in your new model? What does your new user interface look like (include screenshots and other illustrations if necessary)? Critically analyze your user interface.
Submission Detail(s)
Present your findings in the form of a 2, 000 word academic report with your prototype (development of mobile internet). You must reference all published sources you use to help you prepare the report, whether books, journal articles, web and other references. The references should be both in the body of the text (in-text citation), and at the end of the report (bibliography). You should make extensive use of the reading materials and lecture notes to add technical detail to support your answers, as well as published case studies, web searches and other textbooks as information sources for your report.
Your work must be submitted with the appropriate cover sheet which must confirm that the assignment is your own and has not been submitted for another assessment. This coursework covers learning outcomes 1, 2, 3 and 4.
Use Word to count the words and put the total on the Title page. Your final document should display the use of a formal structure with numbered sections. Please use the marking sheet to plan and structure your assignment – it indicates the sections you are expected to include and offers feedback on different aspects of your submission. In addition to a section for each answer, you are expected to include a title page, contents with page numbers, abstract, and introduction. You must include a list of references at the end. 3
The title page should clearly state your student number, programme and assessment title, and word count, with no artwork or page number. Use Arial font, 11 or 12 pt, on A4 paper one side only and securely bound, 1½ line spacing, double line space between paragraphs, numbered sections with appropriate and informative headings, and a header and footer containing the page number, the module number and your student number. All diagrams should be labeled and professionally presented using a graphics package. Hand drawn or unlabelled diagrams will not be marked.
An assignment which does not meet the style and format specification will not be accepted for marking. It will be returned to you and a mark of 0% recorded. If you are in any doubt about whether your work meets the style and format specification, seek advice from the module leader.