Reference no: EM131540419

Questionnaire

Q1.Due to the exponential growth of mobile devices and their internet use, marketers are now having to alter strategies to get the message to consumers in such a manner that allies with the use of mobiles and tablets. Is there a possibility that this may have a diverse effect on the targeted consumers, intrusion in some cases?

Q2. (True/False) Mobile marketing as the name suggests is to be mobile. The biggest fall that users have is the data used to view any particular shopping site. An app developed especially for an online retailer has to have content yet simple enough for rapid download.

Q3. One advantage for the mobile and tablet user is the availability of stores and possible deals based on the consumers location at any one time. Should marketers put more emphasis on developing these areas in order to boost sales?

Q4. People tend to differentiate between devices and their usage. Although a pc, laptop, tablet or mobile can do virtually the same things when it comes to the internet, consumers see the laptop or pc as a home or office based device whereas the mobile or tablet as more recreational. Can some marketers deter some consumers by targeting these devices with their campaigns?

Q5. (True/False) Some marketers seem to have a misguided approach to mobile marketing, mobiles and tablets are generally and in the main have smaller screens than their larger laptop cousins. Marketers and developers need to be mindful regarding the content provided to mobile users.

Q6. One of the main hurdles that developers have is the inherent suspicion consumers have about entering credit card details to an untried site, it has been shown that consumers may well terminate purchases without processing payment. How can these fears be allayed in favor of the consumer?

Q7. (True/False) Complacency is never a good place to be and online users are at times very complacent. With regular use of sites consumers have tendency not to notice ads that appear regularly, therefore marketers may have to substantially alter the content in order to achieve the desired attention.

Q8. Another problem that can sometimes occur for mobile users is the details that are required for online purchases to be made and the amount of entries needed. Text messages are generally short to the point and don't require navigation whereas retail sites do. There could be a cleaner and more concise way to achieve this. What is the way?

Q9. The report states that some firms are lacking in their perception of the promise that mobile interactions can achieve growth, especially given the amount of time we spend with mobiles and tablets. This could be addressed easily with a change of outlook. How this can be handled?

Q10. (True/False) Some developers and marketers use incentives to increase sales, these could be enhanced by targeting personal shoppers with discounts on previously purchased products.

Attachment:- mobile marketing programs.rar