A distribution strategy

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Consider two different products: an industrail product (give an example) an a consumer product ( give an example). How would the media for these two productc differ? What would affect the advertising scheduling for these two products? Levi Strauss sells the same products - Levi's, Dockers and slates to multiple channels of distribution, from high-image ( Bloomingdales) to low-image (Sears) outlets. What would you suggest as a distribution strategy so that the company can better differentiate its products by channel and not suffer brand confusion problems?

Reference no: EM1338064

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