A differentiated product or low cost product

Assignment Help Management Theories

Reference no: EM131075981

Give a brief Introduction about the strategies followed by Tata Nano.

1.How do you view Tata Nano as an innovation- a differentiated product or low cost product ?

2.What is the Leadership and strategic role in bringing out such products? Justify.

3.Despite the huge market hype and the first-mover advantage, it appears the company is not able to cash upon it? Do you agree ?What were the reasons?

Reference no: EM131075981

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