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Create a 7-slide PowerPoint® presentation that includes the following:
A description of your team's approach to developing targeted marketing communications as they relate to your Learning Team's product or service.
An explanation of one of the 7Cs of customer interface in each of the seven slides
An explanation of the goal or purpose behind each interface and how you propose to address that need for each C.
The context goal, for example, is to present an image and experience to the user that is consistent with the company's core values and brand image.
Often the aesthetic and functional aspects of a site's context are viewed as two sides of a tradeoff.
An explanation of the approach you plan to take and how your decision effectively targets your marketing audience
Note: The Week Four deliverable consists of the slides only; the actual slide show is part of the Week Six Learning Team presentation.
In review, Vaseline's marketers improved their annual profit performance by adding a 5% incremental increase to the price of Vaseline with confidence that they wouldn't lose as much revenue as they gained from the tactic (because of intense custom..
Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.
Describe the target market and apparent marketing mix of your chosen organization.Conduct a five forces analysis for the selected organization.
The U.S. economy is relying more and more on intangible or service products with 76% of the gross domestic product (GDP) relating to services. We can recognize good and bad service based on our experience. But it is an important business function ..
Using the Positioning Challenge Template below, assess the customer need listed. For each customer need, briefly describe a solution to that need that could be delivered from a company or organization. Develop a value proposition that clearly stat..
Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific ex..
You have been asked by senior management to identify new products or services to the marketplace. What kind of research would you conduct and how would you create a strategic marketing research plan.
Briefly discuss mechanical observation - What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.
Assumes that all members of a market have similar needs that can be met with a single marketing mix. A concentrated targeting strategy focuses all marketing efforts on a single market segment. Multi-segment targeting is a strategy that uses two or..
Determine how the project retrospective process and the project closedown steps relate to each other and to the overall project structure.
First we need to set the objectives, I propose the following:B2C: Become the preferred brand among the following target segments, children and allergy.B2B: Increase growth of market share in the following channels, independent drug and convenience st..
According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services - leaving out the consumer. Business marketing entails marketing to persons and businesses who will then o..
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