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Assignment - Marketing and Distribution Channel Letter
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
A brief description of the product
A description of the market channels
A description of the distribution channels
APA format is not required, but solid academic writing is expected.
Create a new product that would appeal to your market.Choose the target market for your product, and describe your target market in detail.
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What type of research design would you recommend for this project?- What research questions might be tested?
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