Reference no: EM131812000

Executive Summary -- 1 page, headings and bullet

Study 1-2-3 pages

1. Background information necessary to understand the current situation. For example, provide enough information to understand each firm's market position and likely response strategies.

2. A SWOT analysis of the internal situation and all relevant external environmental issues which might impact an understanding of alternative solutions.

Study 2 (from your own customer data): 5 pages

1. A description of alternative solutions through SWOT analysis; specifically what makes these alternatives attractive, what make this product and the target customers more promising now compared to the time the case was written.

2. A description of how you designed and collected the data. Here, the data means any information you have collected for Study 2. It can come from your reading major business articles and academic articles. Also, it can come from your own data collected from the surveying of your customers (or consumers).

4. (option in case you collected data from consumers) A statistical analysis of the proposed alternatives detailing the pros and cons of each.

5. Your recommendations for adoption and the outcomes you expect to occur as a result of adopting this solution including your own IMC (e.g., print advertisements). This part should be focused on integrated marketing communications issues.

Summary and Recommendation: -- 1 page