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QUESTION 1 A cosmetics manufacturer was interested in comparing male college students and male non-students in terms of their usage of hair gel. Random samples of 100 male students and 100 male non-students were drawn in a Midwestern college town. Each was asked whether he used hair gel in the past month. 34 students and 24 nonstudents said that they used hair gel within this period. Does this evidence indicate that there is a difference in hair gel use between male students and male non-students? State the null and alternate hypotheses, and show your calculations. QUESTION 2 A marketing manager for a chain of brake shops was considering two different services for an in-store promotion: a wheel alignment or an oil change. She wanted to know if there was different demand for these services, before deciding which promotion to run nationally. She test marketed the wheel alignment promotion in ten shops in Cleveland, and the oil change promotion in ten shops in Detroit. She recorded the following sales of the two promotions: SHOP NO. WHEEL ALIGNMENT IN CLEVELAND OIL CHANGE IN DETROIT 1 318 314 2 322 315 3 333 350 4 315 305 5 385 299 6 310 309 7 312 312 8 300 301 9 302 295 10 310 279 Part 1--State the null and alternate hypotheses in plain English sentences (not equations). Part 2--Using Excel or any statistical package you are familiar with, do a direct comparison of two means to determine if there is a significant difference between the sales of the two services. Print out the computer results. Part 3--Can you reject the null hypothesis? Why or why not? QUESTION 3 Redo the analysis for Question 2, but this time test if there is a significant difference between the sales of the two services using ANOVA. Print out the computer results and discuss how they are similar to the results you obtained in Question 2. QUESTION 4 Redo the analysis for Question 2, but this time assume that she used 10 shops in Cleveland (one city only), and she tested both promotions in each shop. (You will need to do a different statistical analysis.) Part 1--State the null and alternate hypotheses in plain English sentences (not equations). Part 2--Using Excel or any statistical package you are familiar with, do the appropriate analysis to determine if there is a significant difference between the sales of the two services. Print out the computer results. Part 3--Can you reject the null hypothesis? Why or why not?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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