Reference no: EM131820755

1. A conventional supermarket:

a.offers at least one store brand in each product category.

b. emphasizes product quality regardless of the cost.

c. offers limited services to customers.

d. is more likely to be located in a first-tier shopping center.

e. is more likely to stock high price goods.

2.Many Americans are choosing to purchase more locally grown and produced food in order to reduce their carbon footprint caused by the transportation of food throughout the world. This is part of the _____.

a. fair trade movement

b.locavore movement

c. wise use movement

d. slow design movement

e. social hygiene movement

3. With discount stores also offering grocery in their offerings, what can conventional supermarkets do to differentiate their offerings?

a. They are concentrating on building a single channel presence by not diversifying.

They can produce private-label merchandise.

b. They can invest in a just-in-time inventory management.

c. They are decreasing the amount of exclusive merchandise that they sell.

d. They can eliminate perishables

4. _____ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses.

a. Supermarkets

b. Convenience stores

c. Hypermarkets

d. Supercenters

e. Warehouse clubs

5. Full-line discount stores:

a. offer goods belonging to a single product category.

b. emphasize extensive customer service to maintain customer loyalty.

c. offer exclusive designer merchandise.

d. combine with a supermarket to make up a warehouse club.

e. stock both private labels and national brands.

6. Service retailers sometimes find it difficult to match supply and demand because the creation and consumption of the service is simultaneous. This is a consequence of _____.

a. intangibility

b. perishability

c. necessity

d. durability

e. availability

7. Service retailers:

a do not deal in perishables.

b. are involved in the sale of tangible goods.

c. must try to maintain consistent high-quality services.

d. are not affected by the time and location of service.

e. are not dependent on customer feedback to evaluate the quality of their offerings.

8. What is an advantage of an independent, single-store over other forms of retail ownership?

a. Economies of scale

b. Ability to react quickly to market changes

c. Bureaucratic operation

d. Specialized managers to oversee specific tasks

e. Presence of a decision making managerial board

9. Which of the following is true of corporate chain retailers as compared to single-store retailers?

a. They rely on their owner-managers' capabilities to make the broad range of necessary retail decisions.

b. They are more likely to tailor their offerings to their customers' immediate needs.

c. They can effectively negotiate lower prices for merchandise.

d. They are more likely to incur high charges for advertising.

e. They are more likely to respond quickly to the customer needs.

10.The _____ ownership format combines the advantages of owner-managed business with the efficiencies of centralized decision making in chain store operations.

a. franchise

b.retail chain

c.full-line discount stores

d. single-store establishment

e. wholesale-sponsored voluntary cooperative chain