Reference no: EM132620368

9939.2 Applied Entrepreneurship: Concept Development and Validation - Ducere Business School

Assessment - Project Scope

Learning Outcome 1: Apply information and data from real market situations to identify venture opportunities.

Learning Outcome 2: Apply creative thinking skills to develop potential response opportunities to identified scenarios, taking into account key customer markets and segments.

BRIEF
By the end of this applied subject, students should have formulated a validated business plan that is strategically sound and theoretically justified.

This first task is to get you to think about the scope and big-picture of your concept, and to seek some formative feedback from your academic.

This task is Part 1 of your enterprise concept journey and marks the start of your overall applied subject credits. You are to identify the appropriate scope for your research relevant to your business concept such as:
• Key sectors
• Industries
• Consumer markets.
You should broadly outline and brainstorm a business problem that will guide your next task in the research and market/industry analysis.

PROCESS
For this first task you will create a written proposal of ~500 words:
• Any personal insight or connection to that relates to your industry selection or intended business idea. Remember, we're testing your ability to establish a brand-new idea to the market and assessing its viability, so try not to choose one you are already working on!
• Consideration of an industry for analysis, and provision of evidence as to why you have selected the industry. Do you want to explore this emerging trend because you have noticed in your daily media consumption or social trends? Is it be related to your current job or role?
• If you have a general idea of a business idea you want to explore based off this industry, provide us a bit of detail.
• Provide geographic scope of your business idea - does it impact the Australian market? The US market? Is it wider reaching than this? Or is it even more narrow (e.g. Melbourne). Remember to justify your selection.

Attachment:- Project Scope.rar