Reference no: EM133075212 , Length: 2000 words
7BUS2002 Business Research Method - University of Hertfordshire
Learning Outcome 1: Knowledge and Understanding assignment:
• understand relevant methodological concepts and challenges associated with business research.
• critically examine the range of research methods and justify their potential relevance to a chosen research topic.
• analyse ethical aspects of research design and propose responsible research.
Learning Outcome 2: Skills and Attributes tested in this assignment:
• identify relevant literature, providing critical analysis of the theories, concepts, paradigms, principles and views.
• formulate an appropriate ethical research strategy to plan the gathering and analysis of appropriate data.
• propose a complex research activity in a systematic and creative manner.
Assignment - IB Research Proposal
Description of the assignment:
You are required to produce research proposal, written in report format and appropriate academic style (use of headings and sub-headings, including a Title Page and Table of Content).
The research proposal should cover various points highlighted below - you may use the below points as your headings and sub-headings too:
- BRM Assignment Declaration Form (please find it under the Assignment 3 section)
- Cover Title Page stating the research title, the module information
- Table of Content highlighting the key sections (headings and sub-heading) included in the research proposal and the corresponding page number.
1. Proposed title of your final research project, in the format of e.g. An investigation into the...
2. Brief Introduction to the proposed subject area, including:
• explain the key theoretical concepts of the research
• provide relevant background/ (business) context in which the research is situated e.g. industry/sector/organisation/target market that your research focus on
• provide a clear rationale (your reasons for choosing this topic), or the significance/impact of the research
3. A clear indication of aims and objectives to be achieved, plus either your Research question(s) or specific research hypotheses if these are appropriate.
• The Aim and Objectives should be stated in the format of "to + verb" with 1 x Aim and 3-5 x Objectives.
4. A brief literature review. This is a review of the relevant literature that has informed what you intend to do in your research, including:
• discuss relevant conceptual theories, concepts, paradigm, principles or views in the research area
• provide a detailed evaluation of key literature rather than just description
• justify how your research fit with the existing literature/research, e.g. a potential gap in the literature, or a problem to be resolved, or a significate issues to be addressed
• use at least 10 sources in this section and accurately referenced
• you may organise the Literature Review using your Objectives as the structure
5. A discussion of the research design. This section includes a detailed account of HOW you intend to undertake the research. For example, when, where and how you intend to collect the data and analyse the data for your research; who will be involved in your research and how many; as well as any key ethical issues related to the research. It may include the below sections:
• Research philosophy/methodology: positivist (objective truth), interpretivist (people's interpretations) or pragmatic (mixed methods)
• Research strategy: quantitative, qualitative or a mixed methodology, in response to the research methodology.
• Data collection method(s): secondary data sources; primary research tools, like questionnaire, interview etc, and justification why you are choosing these with reference to their advantages and disadvantages
o If its primary research, target population for the research, sampling methods, and ethical considerations
• Data analysis method(s): excel charts for quantitative data; thematic analysis for qualitative data
• Potential research limitations, e.g. time, budget, limitations of method, possible unrepresentative sample etc.
• Potential Ethical Issues that can arise.
• NOTE: You are NOT required, nor should you undertake any primary research or analyse any data at this stage. This is a PROPOSAL for future research.
6. A brief summary of the proposal
7. List of References corresponding to the in-text citations and in Harvard referencing format following CASE Harvard Referencing guidelines
8. A Gantt chart showing the main tasks should be carried out to complete the work, the key points for deliverables / milestones are expected according to your own study route.
Attachment:- Business Research Method.rar