Reference no: EM133042572
3029MKT Self-Marketing - Griffith University
SWOT ANALYSIS: Assignment Overview
Assignment One involves the student conducting a SWOT analysis, which includes identifying personal strengths and weaknesses in addition to the opportunities and threats that exist in their chosen job market.
Commonly used in marketing in relation to products, brands and services, the key purpose of a SWOT analysis is to identify strengths, weaknesses, opportunities and threats. Once identified, strategies that will enhance personal strengths, minimise personal weaknesses, capitalise on opportunities and plan for threats in the job market can be set.
Listed below is a schedule of seminar activities that support this assignment. Remember, in this course, your entire grade is dependent on your assignments, which are all individual (not group). By participating in the online seminars you will not feel alone with your assignment. You can draw on the expertise of your tutor and gain advantage through brainstorming with your classmates each week
Your report needs to be well structured and to the point. You should include an introduction and a conclusion, and the body of the content will be your SWOT details. Remember you will need to describe your intended job/career market so the reader will know exactly what you are talking about.
Talk to your tutor about appropriate ways to present your SWOT analysis.
1. Introduction
2. IDENTIFICATION of Strengths, Weaknesses, Opportunities and Threats
3. Support comments in the form of EVIDENCE (i.e. strengths) or REFLECTION (i.e. weaknesses).
4. Construct an ACTION PLAN to capitalise on strengths and opportunities; and minimise or compensate for your weaknesses and threats
Attachment:- Self-Marketing.rar
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