30 percent reduction in the number

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Reference no: EM137858

Q. The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as
QD = 18,000 + 0.4N - 350PM + 90PS where N = number of new homes completed in the primary market area PM = price of the Mapco trimmer
PS = price of its competitor's Surefire trimmer.

In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55.

a. What sales are forecast for 2010 under these conditions?

b. Ifits competitor cuts the price ofthe Surefire trimmer to $50, what effect will this have on Mapco's sales?

c. What effect would a 30 percent reduction in the number of new homes completed have on Mapco's sales (ignore the impact of the price cut of the Surefire trimmer)?

Reference no: EM137858

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