Reference no: EM133111904 , Length: word count:4000

228LON Managing International Trade - Coventry University London

This case study is an imagined company and does not exist in real life. Please do not spend time ‘Googling' the company as you will not find anything. We do not need lots of information about the company, we are interested in your understanding of the theory.

Goyeo Tech is a start-up company based in London. They have developed wearable technology aimed at students. The technology automatically reminds them of class times and assignment deadlines. In the class it takes real time notes and sends a small electric shock to the wearer when they are not focusing on what they should be.

Goyeo was developed by two friends who met whilst at Coventry University London. Currently the product is produced in Arianna's garage, as they are selling more of the product, they are beginning to see some production issues. Luna thinks it is a good idea to start outsourcing the production of the product, she thinks this will give them access to new markets. Arianna is passionate about environmental protection and global poverty reduction, she thinks outsourcing will contribute to green-house emissions through transport pollution and keep people in poverty.

You are a trade consultant working in London, you have been given Goyeo as one of your projects and have been asked to create a ‘corporate plan' for the company. The corporate plan has three objectives: outsourcing, exporting and logistics. It is then tied together by the overall vision and mission statements. Using insights from the module so far you need to write a 4000 word corporate plan using the structure below:

Coursework structure

Vision statement:
A Vision Statement describes the desired future position of the company.
This does not have to be long. But think about the approach to trade you are taking. Where do you think Goyeo should be in 5 years? It might be a good idea to leave this until last.
Mission statement:
A Mission Statement defines the company's business, its objectives and its approach to reach those objectives.
Using the overall approach to trade what should the company do to reach the vision? Again it might be a good idea to leave this bit until last.

Justification: (Overall approach to trade) 500 words
Use this section to outline your overall approach. Justify why this approach is the best approach.

Objective 1: Outsourcing (production of product)
Strategy 1: Give your recommendation or strategy for outsourcing here. It only needs to be a sentence.
Justification 1: 750 words
In this section, justify your strategy. Why have you chosen this statement? Why is it better than the alternatives? Are there any issues associated with the approach you have chosen?

Objective 2: Exporting (sale of product)
Strategy 2: Give your recommendation or strategy for exporting here. It only needs to be a sentence.
Justification 2: 750 words
In this section, justify your strategy. Why have you chosen this statement? Why is it better than the alternatives? Are there any issues associated with the approach you have chosen?

Objective 3: Logistics (movement of product)
Strategy 3: Give your recommendation or strategy for logistics here. It only needs to be a sentence.
Justification 3: 750 words
In this section, justify your strategy. Why have you chosen this statement? Why is it better than the alternatives? Are there any issues associated with the approach you have chosen?

Challenges to implementing and mitigation: 1250 words
In this section, you can analyse your choices. How could you overcome the issues discussed? How might external factors affect your approach to trade in the future?

Attachment:- Managing International Trade.rar