2213THS Culinary Tourism Assignment

Reference no: EM132979156 , Length: word count:1000

2213THS Culinary Tourism - Griffith University

You are required to conduct a field trip (actual or virtual) to a winery of your choice by week 4 and develop a marketing pitch regarding the culinary tourism experiences offered in that winery to a specific target market of your choice. Student can refer to the options listed below:
- Sirromet Winey (Brisbane).
- Oreilly Winery ( Hinterland)
- Sandalford Wines ( Virtual)

DIGITAL MARKETING PITCH & VODCAST

Each student will independently design a digital marketing pitch to promote the culinary tourism experience for the winery they visited in week 4 (actual or virtual) for a chosen target market. This assignment is worth 50% and includes two components:
1. A reflection piece - (1,000 words) (Note: Word limits exclude references).
1) Provide a discussion about the winery and the culinary tourism experiences they offer (300 words).
2) Provide a discussion and justification about the chosen target market (300 words).
3) Describe how was your experience with the field trip (virtual or actual) (200 words).
4) Discuss what have you learnt from the field trip (virtual or actual) (200 words).
2. A vodcast - make a short vodcast to promote the winery's culinary tourism experience to a chosen target market (approximately 3 minutes).

Required structure and content for the Digital Marketing Pitch

Part 1- Reflection piece
• Section 1: Winery introduction and offered culinary tourism experiences.
• Section 2: Chosen target market.
• Section 3: Experiences with the trip ( Virtual or actual)
• Section 4: Learning outcomes from the trip ( virtual or actual)
• Section 5: References (not included in word count). Please use APA referencing style. Remember that a reference is a source that is actually cited within the text.

Part 2- Vodcast

You are required to create and upload a video broadcast (vodcast) to promote the winery's culinary tourism experience to your chosen target market.
• The vodcast should be produced as though you are the marketing manager for the winery you have visited, and you intend to post the vodcast on the winery's website for your chosen target market to watch. You may use your mobile or another video recording device to create the vodcast. The vodcast should be approximately 3 minutes in length (no longer than 3.5 mins and no shorter than 2.5 mins).
• You must appear on the screen at some point during the vodcast, and your voice should be heard for at least half of the vodcast.
• Upload your Vodcast
• include the link to your Vodcast in the written digital communication plan.

Students are encouraged to be as creative as possible in developing their vodcast. Some of the elements you may want to consider including in the vodcast (but not restricted to) are:
• Background music
• Video clips
• Text, images, or other graphics/illustrations
• Interviews of others

Attachment:- Culinary Tourism.rar

Reference no: EM132979156

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