205LON Consumer Behaviour Assignment

Reference no: EM133111912 , Length: word count:3000

205LON Consumer Behaviour - Coventry University

Coursework Report

Investigation into Generation Z's Buying Behavior

- Choose one laptop brand from this list: Dell, Acer, Asus, Lenovo, Microsoft, Samsung, Toshiba, Sony, Huawei and Apple and discuss:

- How your chosen brand (of CW1) uses Motivation theories to influence repeat-purchase and build customer loyalty

- How your chosen brand (of CW1) uses Perception theories to influence repeat-purchase and build customer loyalty

- How your chosen brand (of CW1) uses Personality theories to influence repeat-purchase and build customer loyalty

- How your chosen brand (of CW1) uses Lifestyle theories to influence repeat-purchase and build customer loyalty

- Students do not have to do any primary research. They can use and link the group's primary research (of CW1) to analyse.

- Include tables and pictures in the actual report.

Any extra analysis that you cannot fit into the report, please shift them to the appendix. However, you must include the following sentence in the actual section of the report: e.g. "for further analysis on how your chosen brand uses personality theories to influence repeat-purchase and brand loyalty please refer to appendix 2".

- Remember to use Academic theories and frameworks from Consumer Behaviour Textbooks and related journals from Locate and Google Scholar.

Reference no: EM133111912

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