Reference no: EM132712655
201025 Social Marketing - Western Sydney University
Learning Outcome 1: Evaluate social marketing problems based on social marketing theory to suggest ways of changing attitudes or behaviours
Learning Outcome 2: Investigate the stakeholders involved in social marketing issues and their role as target markets in social marketing campaigns
Learning Outcome 3: Assess the role of marketing activities in achieving change for individuals and communities
Learning Outcome 4: Evaluate the economic, social, and environmental consequences of a social marketing strategy and develop recommendations
Reflection
A reflection is a unique opportunity to pause and consider what you have learnt and how you will use these learnings in the future. This task requires you to reflect on two key components of your learning experience during this course. The first section requires you to identify the week, the topic or the task that made the most significant impression you, why you think this experience was most meaningful and how you will use the learning experience in the future. The second component requires you to reflect on your experience of working with others either in class activities or the group assignment and identify a strength you perceive yourself to possess and a skill required for teamwork that you need to develop. Justify both the strength and weakness and develop a plan for how you will work to overcome the weakness identified.
Where possible you should provide specific examples to serve as evidence for your arguments in both sections. Fur- ther you must seek out ideas for future improvement from the academic literature. It is expected that between 4-6 academic papers will be incorporated into your reflection. Please ensure you read the marking rubric before you start, during your completion of the task and finally before you submit.
2.4.2 Report
As a team choose an area of interest from the UN's Social Development Goals that is a) relevant to Australia and
b) for which you can develop a proposal for a social marketing campaign. You have a budget of AUD $10,000 that will be awarded to you from the Australian Government if successful. Include the following headings in your report:
1. Overview
2. Problem definition (including system indicators from Mc Hugh & Domegan, 2017)
3. Stakeholder analysis
4. Harm chain analysis
5. Aims & Objectives
6. Campaign
7. Implementation Plan
8. Evaluation, monitoring & control
9. Budget
10. Limitations & Conclusion
There will be a session in week 5 to discuss the requirements of this task in greater detail. Groups should be comprised of between 4-6 students (you may form these yourself, if you don't have a group by week 5, please see your lecturer). Your plan should be substantiated with academic or trade research (the reading list in the learning guide is a good place to start).
Case Study
Choose from one of the following case studies from the assigned textbook and answer the prescribed questions:
Case Study 2: Seas of Energy, using a systems research approach for a wicked problem
Case Study 11: Moi(s) sans tabac, the first collective challenge for smoking cessation launched by Sante Publique France
Case Study 14: Reducing the negative environmental impact of SMEs in Pakistan's leather & tanning industry
In addition to the questions asked at the end of the case study, please answer the following: What recommendations would you make for improved social marketing practice in relation to economic, social or the environmental domain for this case study? Why? (Ensure that your response differs from your responses to the questions).
Ensure that you incorporate research beyond the reading of the textbook to demonstrate your social marketing knowl- edge and analysis skills. We expect between 4-6 academic papers to be included in a reference list (the reading list in the learning guide is a good place to start). Please ensure you read the marking rubric before you start, during your completion of the task and finally before you submit.
Attachment:- Social Marketing.rar