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1. Debate the proposition that CRM creates customer value.2. Discuss this question. Isn't internal marketing simply human resource management in disguise?3. What is the role of employee empowerment in the creation and delivery of value to customers? To what extent does empowerment enhance or diminish business performance?
Explain the basic steps in the planning process and describe the steps in the decision-making process, and predict how the personal attributes of the manager influence decision making.
Have we already entered or are we about to enter the maturity stage of the Internet? Explain from a scholar/leader/practitioner position.
What are the main strategic reward options available to organization and why are reward systems potentially a problem for SHRM and what are the main ways that SHRM can integrate reward within SHRM?
Discuss the Measurement Phase in quantitative terms.
Epstein claims that the positions of both employers and employees are essentially even with regard to EAW.
The solution is a discussion on what can occur when a marketing campaign completely misses the target audience. There is an analysis on the differences of creativity and innovation.
Read "What is Strategy" by Michael Porter (www.hbr.org). He states that there are 5 ways in which a manager can create effective strategies.
What at least five value drives for the company Barnes and Noble.
Discuss the company's corporate strategy and explain what business the organization is in or wants and describe your growth objectives for this organization.
You have been loaned to a non-profit organization, World-Wide Webmasters' Webbies (the W4). W4 members tend to be programmers with a smattering of graphic artists and performance practitioners among them.
Should contact center leaders abandon traditional customer service metrics and move to a new model? If so, what should that new model be? If not, why do you feel that existing metrics should remain?
Using 2 different companies in the same industry of your choice, such as Coke and Pepsi Co (both in the beverage industry) compare and contrast their strategical business choices based on economic, demographic and socio-cultural trends.
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