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123LON Principles of Marketing Assignment

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Reference no: EM132837556

123LON Principles of Marketing - Coventry University

Assignment - Marketing Analysis

Learning outcome 1: Develop an awareness of marketing approaches and strategies used by a wide range of organisation.
Learning outcome 2: Assess the advantages and disadvantages of the main marketing conceptual frameworks and apply them in practice.

Task: You have decided to start a small business in your local city. However, you are not clear on key concepts such as: the 7Ps of marketing, Segmentation, targeting and positioning and market research and how they relate to the small business you are starting up in your local city. You have been requested to undertake some research and write an individual report on the following issues:

Your individual report should include:

• A brief discussion of the business you intend to start up in your main city
• Detailed Marketing Mix for the business you intend to start up in your main city (7 P's for the business)
• Segmentation, Targeting and Positioning of your business (for business in your main city)
• Importance of Market Research for the business
• Recommendations for the business (for your main city operation- based on your marketing mix, STP and market research)

• (individual reports must be submitted by the deadline dates indicated on Aula)

Structure

You have been asked to produce a report. It should contain the following:
• Appropriate coversheet (as attached in this document - please ensure appropriate coversheet is attached to your assessment brief)
• Title Page, including the given title in full.
• Contents Page
• Introduction
• Main body, which should also be organised under appropriate headings.
• Conclusion

Attachment:- Marketing Analysis.rar

Verified Expert

This is a marketing analytics job assignment in which all the ways to enhance the marketing department of an organisation to utilise it's resources at the moment is discussed. Different ideas and opportunities were discussed keeping in mind the ways to handle organization barrier

Reference no: EM132837556

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