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1. Critically evaluate the purpose of analysing the internal and external environment as part of the development of a strategy.
2. Using PESTEL tool(s), identify the main environmental forces currently affecting the global pharmaceutical industry.
3. Porter's 5 Forces
4. Core competencies and competitive advantage of pharmaceutical firms -traditionally: R&D, innovation, sales & marketing capabilities. What is right for the future?
What's wrong with the current situation. Recommend a strategy
5. (A)Implementation issues and problems with this strategy
(B) Role of stakeholders in defining strategy, why should these people be involved? E.g. payers, medical profession. Can they be involved?
What are the difficulties in involving them? and What actions should the pharmaceutical industry take to engage more effectively with its stakeholders?
Explain Resource Base View theory versus Positioning theory
What legal issues do companies face when creating a strategic plan?
How would you convey the importance and relationship of the key factors for competitive success of an organization to other executives, division directors, and specialist staff in the organization?
The objective of the term project is to demonstrate your understanding and ability to apply the body of knowledge covered in this course. The goal will be on identifying communication improvement opportunities for an existing organization and develo..
strategy formulation presupposes a set of objectives and goals. why arent goals and objectives obvious?what
Provide an example of an industry experiencing a red ocean.
Describe the main steps in the process of international strategic management.
Managing the ethical culture of the organization.
Debate the proposition that CRM creates customer value and discuss this question. Isn't internal marketing simply human resource management in disguise?
First thing first: what does that mean for leaders and executives?
KPMG's Market Entry Strategy for Central and Eastern Europe
In the 1990s and the first decade of the 2000s, investors from the Asian economies of Japan and China made significant direct and portfolio investments in the United States.
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