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1- in what ways did casellawjdeutsch exploit blue ocean

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1-) In what ways did Casella/W.J.Deutsch exploit "blue ocean" strategic opportunities in launching its Yellow Tail wines?

2-) What factors did Yellow Tail Eliminate, Reduce, Raise and Create in positioning Yellow Tail wine? What did its strategy canvas look like relative to competitors?


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Reference no: EM13382684

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