Relative Value of Growth Mass
The Relative Value of Growth framework (RVG) from Nathaniel J. Mass is a technic that can be employed for comparison of growth- and margin improvement impact shareholder value. The relative value of growth conveys the value of an additional percentage point of growth as a product of the value of a percentage point raises in a business firm's operating profit margin. If the product is higher, the growth shall be more worthful to a business firm.
Mass claims that the stockholder value creation potential of growth strategies frequently outweighs by a component that of Cost Cutting strategies. In his writeup in HBR of April 2005, Mass resolves moreover that growth is often far more valuable than managers believe, particularly when believing long-term.
Utilization the Relative Value of Growth model
- Creating investing decisions.
- Corporate strategy conceptualization.
- Business strategy conceptualization.
- Demonstrating a long-term focus.
- demonstrating the potential of development as a source of value.
- Empathizing shareholders anticipations.
- Performance management.
- Executive recompense.
Intensities of the Relative Value of Growth framework
- Ease of simplicity and usage
- Discover right balance among margin and growth improvement at corporate level.
- Discover right balance among margin and growth improvement at SBU level.
- Establishing a long-term focal point.
- Assists to demonstrate the potential of development as a source of value.
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