Organizational Culture for E-Business Assignment Help

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Organizational Culture for E-Business:

In e-business, organizations require to continuously prepare efforts to increasse and leverage their business processes and technology to take the highest degree of customer satisfaction. Organizational behaviour plays an important part in maintaining this focus. The principles that must be followed to devlope an organizational behaviour which is conducive for conducting e-business are defined below:


Ensure Commitment of Top Management

Employees will not understand the importance of e-business unless top management emphasizes it. The top management could lead all e-business initiatives. Their support is essential for modifing the organizational culture and sustaining the madification brought about by e-business.

Create Incentives that Support E-Business Goals

One of the type of an e-business strategy is to achieve maximum customer satisfaction that could finally lead to customer retention. An organization could design rewards and incentives that align with the e-business goals. Customer satisfaction could be the top priority in the organization. The sales force could emphasize customer retention instead of just focusing on customer acquisition. This can need revamping of the incentive schemes to suit the multi-channel strategy. For example, to encourage the use of the lowest cost channel, Cisco provides incentives to its employees on the basis of orders received through the web and call centers.

Develop and Maintain a Bias for Action

Short customer life cycles and the rapid pace of business growth create speed and agility key factors in the e-business environment. For fulfilling customers' demand of wider selection of products, superior quality service and faster product delivery, businesses have to be highly agile. The four factors that will ensure e-business agility are defined below:

Avoid lengthy analysis

Organizations tend to take a lot of time analyzing the market and their competitors. Time is a crucial function in e-business. Spending more time on analysis provides competitors the opportunity to move ahead. So it is essential that organizations complete their analysis within a short span of time.

Flatten the hierarchy

The lower the number of hierarchical levels in which communication passes through, the more accurate and more effective it is. Hence, organizations should review the number of hierarchical levels present and reduce them to the minimum.

Expect occasional sub-optimal results

Organizations are not always able to achieve their set targets. They may sometimes fall short of their targets. Such failure should be tolerated and regarded as a learning opportunity.

Test everything and test all the time

One of the primary goals of organizations is to build capabilities that will help them better understand its customers, marketplace and business processes. To achieve this goal, organizations must regularly test new approaches in marketing, sales and service. Thus, controlled experimentation is a part of an effective e-business strategy.

 

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