Managerial Impediments
If the globalization process of an organization is to succeed, managers at all levels must make efforts in that direction. These efforts can be either intellectual or managerial, or both. When an organization goes global, managers have to operate in a highly competitive global environment. Marketing globally can be a complex task, even when the products being marketed are similar.
This complexity is due to the fact that organizations have to deal with different people with varying preferences, choices and tastes. The choice of marketing channels and the means employed to reach potential customers in a cost effective manner also differ with every nation. So for a global corporation to become as competitive as the local marketer a lot of time and effort is required. In such situations, managers cannot simply apply the marketing knowledge gained in one market to another market.
It is also difficult for global companies to cope with customer requirements since they vary from country to country. They need to constantly realign their production processes with customer requirements in order to remain competitive in the local market.
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