Information System Applications in NPOs:
Information systems help in enhancing the efficiency and goodwill of an organization. They provide a competitive advantage to the organization and help to differentiate it from other similar organizations. Unlike profit organizations, NPOs were considered to have a scarcity of funds and as laggards in responding in time to the changes in the environment due to little or no competition.
However, in contrast to this view, modern day NPOs are as active as profit-oriented organizations. Though these organizations suffer from limited financial resources, they are increasingly employing complex information systems like their counterparts in the commercial world of business. Well-designed information systems provide a lot of advantages to the NPOs, especially in the field of communication. Information systems can be put to use for internal as well as external purposes in these organizations.
Internal uses
Information systems can be used for managing the resources of the organization, locating donors, recording and maintaining financial proceedings, and monitoring the activities of the organization on a regular basis. Such activities enhance the efficiency and productivity of the organization.
External uses
Externally, information systems are used for making the organization's mission, purpose, and objectives known to the general public. They can be used for providing information to the public about the services rendered by the organization. Web-enabled information systems help the NPOs spread their message to the people, educate them, and in the process, build relationships with them. Using the Internet, people can access the website of the organization and scan through the information comfortably at their own pace. These systems can also be used in situations when people hesitate to speak up in public about certain issues and prefer to remain anonymous.
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